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IT ALL STARTED WITH AN ICONIC HELMET BRAND FROM NORTHERN ITALY, WHERE OUR FATHER RESIDED,
BACK IN THE DAY, THEIR 'YES' LOGO WAS ICONIC AND SYNONYMOUS WITH QUALITY AND STYLE.
IMAGE RIGHT: JOEL SMETS, MULTIPLE WORLD CHAMPION 'THE MAIN MAN, AND A TOTAL BEAST, THROWING AROUND A BIG HUSSBERG LIKE IT WAS A 125 IN THE EVO DAYS AND BEFOREHAND - HE MADE THE BRAND SUPER COOL.
WHEN WE CREATED OUR GOGGLE BRAND, WE KNEW WE WANTED TO TAKE THE CLASSIC 'YES' BRING IT BACK AND ADD OUR 'S' TO GIVE THE BRAND A MODERN EDGE, AND MAKE IT 'YESS'
WE ARE ASKED WHY? WE SAY WHY NOT.. IT IS WHAT EVERY DEDICATED RIDER/RACER/FAN SAYS OUT LOUD OR IN THEIR HEADS, WHEN THEY SEE SOMETHING GREAT, DO SOMETHING GREAT, OR GRAB SOMETHIMNG GREAT.
YESS BRAND DOES NOT FOLLOW TRENDS, WE SET THEM AND OUR AIM IS TO BECOME THE GENUINE ALTERNATIVE
LIKE YOU, WE DON'T FOLLOW.
APEX-1
Unmatched Performance, Redefined.
The groundbreaking PRIZMATIX lens delivers unparalleled clarity and lightness with its extra-wide field of vision. Top professionals hail it as the best they've ever used. The APEX-1 comes with our innovative QuickSwitch lens system, allowing riders to adapt effortlessly to any situation. As standard, there is a 50MM roll-off option that guarantees optimal visibility.
GoggleTek is the preferred choice for most professional riders, including past and present world champions, and we are proud to offer this unique custom-made GoggleTek option for the APEX-1.
USE ' YBR10' IN CHECKOUT FOR 10% OFF YOUR CART
Brand Ambassadors
Join the YESS BRAND Family!
We're excited to welcome passionate individuals and teams to represent YESS BRAND as Brand Ambassadors. To ensure a fair and genuine partnership, we’ve introduced an automatic Brand Ambassador program for all Riders and Teams who purchase from our store and receive their APEX-1.
We believe in building long-lasting relationships, and we want to hear from you! If you’re ready to share your passion for our brand, drop us a message. Tell us why you’d be a great fit and what unique qualities you can bring to the YESS BRAND community.
