THE REVIVAL OF AN ICON
The Story of YESS®
Our Heritage
Long before YESS® existed, there was YES.
During the 1980s and 1990s, the original YES brand became one of motocross’ most recognisable names, worn by professional riders across the world. Among them was multiple FIM Motocross World Champion Joel Smets, along with many other elite competitors who helped establish YES as an iconic off-road brand.
As the original brand disappeared, its legacy remained.
The Revival
Inspired by that heritage, we set out to bring the brand back—not as a copy of the past, but as the next evolution.
By adding a single letter, YESS® was born: a modern brand built around innovation, premium engineering and uncompromising performance while honouring one of motocross’ most memorable names.
Innovation
Every YESS® product is developed with one goal: exceptional vision and rider confidence.
Our technology includes:
• PRIZMATIX™ Lens Technology
• RaceLine™ PRO-ROLL System
• SmartFilm® Laminated Lens Protection
Designed to perform in the toughest off-road conditi
Global Growth
What began as the revival of an iconic motocross name has rapidly grown into an international brand.
Today YESS® products are available through distributors and dealer networks across:
• United Kingdom
• Benelux
• Nordic & Baltic countries
• Italy
• Spain
• Japan
• Ecuador
• United States
Recognised by Champions
The revival of YESS® has been recognised by riders who remember the original YES brand.
When we presented multiple FIM Motocross World Champion Joel Smets with a pair of our APEX1-R goggles, he immediately recognised the revival of the iconic YES name. Having raced with the original YES products during his career, he praised the return of the brand and was impressed by the quality and design of the new generation YESS® goggles.
The Future
Our mission is to continue developing premium-grade protective eyewear for off-road sports, combining innovative engineering, exceptional quality and uncompromising rider safety.
As YESS® continues to grow around the world, our commitment remains the same: creating products riders can trust at every level of competition.
Keep your eyes peeled for the next generation — APEX2.